In Marketing Management, the term Go-To-Market strategy refers to the channels a company will use to connect with its customers/business and the organizational processes it develops (such as high tech product development) to guide customer interactions from initial contact through fulfillment.
A firm's Go-To-Market strategy is the mechanism by which they propose to deliver their unique value proposition to their target market. That value proposition is based on the choices the business has made to focus on and invest in markets and solutions that they believe will respond positively to the increased attention.
Marketing Strategy involves WHO the firm will go after and WHAT it will offer them. Go-To-Market strategy is a component of the overall marketing strategy and is concerned with HOW the firm will make it happen. Go To Market is a strategy mainly used by marketers of goods that are not for the mass market. The main focus of this marketing exercise is to target the direct consumer or the one in authority who makes the buying decision.
The Strategic Way to Go to Market New Markets Or Just Luck